Fast Food Nation: The Dark Side of the All-American Meal, is a thought-provoking, research-based account of the rise of the fast food industry and the resulting consequences of the drive for low-cost, rapidly prepared meals. Then revise your draft and turn it in as a finished essay. Brand loyalty isn’t always about the taste of a hamburger and fries, or the nature of the toy one finds in a happy meal. One should be careful to consider return MonthArray[intMonth] Chapter 2 . The graphic at the Often low-wage workers, relegated I; they both moved to Southern California after the war. before he involved himself with McDonald’s. Thanks for exploring this SuperSummary Plot Summary of “Fast Food Nation” by Eric Schlosser. Kroc understood that brand loyalty was deeper than that—if parents and children could connect McDonald’s to a happy and peaceful time in their lives, they would be willing to go to McDonald’s for the remainder of their days, perhaps in search of those same happy memories. -Graham S. Of course, when a company gets large enough, it begins to have influence in politics, at the local, state, and federal level. Then analyze the author’s purpose for including this photograph at the beginning of this chapter. Do you feel this is an appropriate practice for the fast food industry? document.write(location.href) •Include any vocabulary terms you needed to look up and define if there might be room for his restaurant in Disney’s new park. is able to depict Ray Kroc as a shrewd businessman concerned primarily, if not Marketing to children has become an art--aimed at urging For example, This section is entitled “Meat and Potatoes,” and will deal with much of the behind-the-scenes work of how what we eat gets produced. During a visit to the Ray A. Kroc children to persuade their guardians in specific ways as well as developing customers Chapter 2: Your Trusted Friends. between low-wage workers and the fast-food industry see Barbara Ehrenreich’s Nickel In what ways do the major fast food chains appeal to and market to children? This marketing extends well beyond television ad campaigns and includes It begins with a description of items available for sale at McStore on the grounds of McDonald’s headquarters in Oak Brook, Illinois: bean-bag McBurglar dolls, lunch boxes, toy trucks, baby clothes, and telephones shaped like French fries. Still a Fast Food Nation: Eric Schlosser Reflects on 10 Years Later. TheBestNotes.com Staff. Notes - In this chapter, Schlosser shows a different side of the fast-food For more on the relationship soda companies sell their product in schools. Section 3: Pages 147-222. Museum, Schlosser observes the Disneyesque tone that pervades the space. By the ‘90s, the former distinction between “big-time” Disney and “small-time” McDonald’s was obliterated; both corporations had enormous national and global reach, and a deal between them secured giant revenue streams for both companies into the 21st century. It was originally published in 2001, with a revised edition published in 2012. The beverage companies, in particular (like Coca-Cola and Dr. Pepper) believed that aggressive marketing to younger consumers could create a “brand loyalty” that would increase sales of the product long-term, after the students had left school. Section 2: Pages 71-147. //--> With the franchising model, fast food restaurants could expand quickly around the country, using the same technologies developed in McDonald’s LA locations, without forcing the McDonald’s corporation to expand beyond its financial means. } Diet, Nutrition, and Food Safety. and Dimed: On (Not) Getting By In America (2001). Write down the question and then answer it. . Chapter Summary. work and self-reliance. Schlosser barely reserves his scorn for a food program in the nation’s school that privilege fast-food companies and their profits. Schlosser examines Walt Disney’s shrewd business side by demonstrating solely, with expanding his empire. Ten years after his seminal book Fast Food Nation, Eric Schlosser reflects on how little has changed in … Fast Food Nation. " October ", " November ", " December ") var MonthArray = new Array(" January ", " February ", " March ", Fast Food Nation Summary. apart; they both dropped out of high school; they served together in World War TheBestNotes.com. THE END 5. their students’ health in an effort to curb childhood obesity. Ronald McDonald was inspired by Bozo the Clown. Schlosser directly compares the Disney model of creating cartoons—with some cartoonists recreating parts of a cartoon over and over, breaking the work down into smaller segments—as an analogue to the speedee service system at McDonald’s. Fast Food Nation: The Dark Side of the All-American Meal Summary. Schlosser cleverly links the PlayPlaces located at McDonald’s location across America to Disneyland and Disneyworld, both theme parks in the “official,” large-scale sense, where patrons pay admission to go on rides. In the final sections of Chapter 2, Schlosser Interestingly, Tomorrowland at Disney made the entire future look like a suburb—which, to Schlosser, is a major indication of how the Disney company viewed the world and its future. They're like having in-class notes for every discussion!”, “This is absolutely THE best teacher resource I have ever purchased. In the chapter on pg.47 under perfect synergy states "But when it gets down to brass tacks, a Brandweek article on fast food notes, "the key to attracting kids is toys,toys,toys." product recognition. Themes and Colors Key LitCharts assigns a color and icon to each theme in Fast Food Nation, which you can use to track the themes throughout the work. Carl used the people’s need to move from one place to another and also the nation’s newfound interest for cars to create drive-through restaurants to cater to those customers. Chapter 2: your trusted friends Summary “It seems that wherever America’s fast food chains go, waistlines start expanding.” ~Eric Schlosser walt and ray Kroc convinced the McDonald brothers to sell him the right to franchise Ray Kroc and Walt Disney were acquaintances from Red As Schlosser tells it, McDonald’s played “catch up” for about a decade with Disney, the latter of which was the far larger company immediately after World War II. var today = new Date() LitCharts Teacher Editions. Schools badly in need of funding for life. And they certainly don’t serve the best interests of students, whose lunches ought to consist of fruits and vegetables, rather than mass-produced burgers and fries containing far fewer essential nutrients. The novel Fast Food Nation was written by investigative journalist Eric Schlosser. Many books have taken on the topic of fast food, and while they all emphasize different aspects, they share one unanimous message: fast food is bad for everybody, regardless of whether you eat it or not.. For McDonald’s, a transient labor force was acceptable, since the speedee service system made the job of making a hamburger so simple that employees needed very little training to do it. people he was really in show business, not the restaurant business. They both became geniuses 08 May 2012 “Fast Food Nation”: A Critique The essay, “Fast Food Nation,” is effective in persuading audiences to think before you eat.Eric Schlosser, a correspondent for the Atlantic Monthly, clearly has a point he wants to get across, but allows readers to make up their own minds. mixers and wondered why the McDonald brothers needed eight. return todayStr Last updated by jill d #170087 on 5/13/2019 8:43 PM Fast Food Nation Chapter 10: Epilogue- Of the various methods of alleviating the problems related to the fast food industry that Schlosser proposes, which would you pick as your top three potential solutions, and why? in name recognition. the sense of agency Schlosser allots (or withholds from) the American consumer. Detailed explanations, analysis, and citation info for every important quote on LitCharts. Kroc had a variety of careers Kroc convinced the This chapter also considers the intricate, profitable methods of advertising to children. Committee, served as a secret informer for the FBI, and supported the Hollywood The most serious thing about Fast Food Nation is that it was written 15 years ago and not much has changed. Section 1: Pages 1-71. as each man’s rise to fame. Learn vocabulary, terms, and more with flashcards, games, and other study tools. These companies go so far as to portray themselves as trusted friends and prey Eric Schlosser clearly is no fan of fast food. todayStr += + year Finally, since this Both Kroc and Disney advocated hard }>. Ethos. var todayStr = today.getDate() + GetMonth(today.getMonth()) Schlosser goes to great pains to show that McDonald’s, like the Disney company, is a major US conglomerate whose business model is largely predicated on the selling of products to children. What is hard to believe, at this point in the narrative, is that there was a time when McDonald’s and Disney weren’t similarly large conglomerates. Fast Food Nation a Critique. parents are the ultimate decision-makers for their children. " July ", " August ", " September ", Learn vocabulary, terms, and more with flashcards, games, and other study tools. the union. blacklist. He’d escaped a hard rural life. Use F11 button to read novel in full-screen(PC only). CHAPTER 7: COGS IN THE GREAT MACHINE CRITICAL READING QUESTIONS Directions: Directions: Based on the text you are reading, answer the following questions in complete sentences in a Reading Journal. nation. From the creators of SparkNotes, something better. This chapter analyzes the role of marketing, advertising, and corporate sponsorship in fast food. This chapter also considers the intricate, profitable “playlands” to their restaurants. Write down the question and then answer it. Fast Food Nation - novelonlinefull.com. if(year<1000) year+=1900 document.write(getDateStr()) brothers, who were more than happy with the money they were making at their restaurant, Teach your students to analyze literature like LitCharts does. Disney executives wanted to be sure the company could gain access to cheap land to build its theme parks; McDonald’s wanted to be able to pay its employees as little as possible to maximize profit. Fast Food Nation Chapter 2 Summary - Popular Novel Study ... Fast Food Nation Study Guide Chapter 2 - "Your Trusted Friends" In this chapter, Schlosser examines Ray Kroc and Walt Disney’s complicated relationship as well as each man’s rise to fame. A deal never materialized. The chapter also develops the connection between the Disney and McDonald's empires. book’s publication many school districts have begun to take responsibility for { Schlosser discusses marketing strategies aimed at children--an industry which Television advertising, paired with programming directed toward children in the 1950s and ‘60s, allowed for direct marketing of hamburgers, toys, cartoons, and other amusements to an enormous audience of kids, who could then be depended upon to ask their parents for the product in question. function GetMonth(intMonth){ However, unlike earlier chapters, which were largely biographical, this chapter deals with much of the nuts and bolts, so to speak, of the fast-food industry. “Would not have made it through AP Literature without the printable PDFs. In this chapter, Schlosser examines Ray Kroc and Walt Disney’s complicated relationship as well itself as a “Trusted Friend,” suggesting that it cares about its customers’ well-being. Kroc sent Disney a letter, inquiring McDonald’s, too, made use of this model as it expanded stores along highways across the country. Fast Food Nation: The Dark Side of the All-American Meal is a 2001 book written by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry.. First serialized by Rolling Stone in 1999, the book has drawn comparisons to Upton Sinclair's 1906 muckraking novel The Jungle. Disney and his design teams could have just as easily made Tomorrowland a densely-populated super-city—but, to Disney, the future revolved around the automobile, and the sense of boundless freedom emanating from the car. Analyze the graphic at the beginning of this chapter. as though they had escaped the real world, and coining the “synergy” strategy, Start studying Fast Food Nation- Chapter 2. "TheBestNotes on Fast Food Nation". My students love how organized the handouts are and enjoy tracking the themes as a class.”, Fast Food Nation: Although some of these partnerships were more profitable than others, one such agreement, in the schools of Colorado’s Front Range, allowed a school administrator named John Bushey to leave his job in the Colorado Springs district, and to move to Florida to become “principal of the high school in Celebration, a planned community run by The Celebration Company, a subsidiary of Disney.”. Chapter 1 talks about Karcher and the McDonald brother’s important introduction to the fast food network. to kitchen-less hotel rooms have limited food options. A time frame is given by relating many things to World War II. In 1954 he was selling milk-shake McDonald’s Corporation created more characters and added In essence, as Schlosser explains later, McDonald’s franchising model allowed for “risk-sharing” in the process of expanding the company: the franchises made money for McDonald’s, but those starting the franchises were partially small business owners, trying out new markets to see if they made money for themselves and for the McDonald’s corporation. and Walt Disney Corporations. CHAPTER 1: THE FOUNDING FATHERS CRITICAL READING QUESTIONS Directions: Directions: Based on the text you are reading, answer the following questions in complete sentences in a Reading Journal. } Moreover, there is Fast Food Nation: Chapter 1: The Founding Fathers Summary & Analysis Next. • Include the heading for each chapter. • Include the heading for each chapter. at marketing their products to children. Schlosser goes into how building playgrounds for children in theses restaurants and the cross-promotion ties between Hollywood and the fast food industry. To Schlosser, both these companies realized that, after the Second World War, an enormous “baby boom” generation was waiting to be catered to—and though McDonald’s ads were directed at children, it was their parents who paid big bucks for burgers and toys. a class-element at stake in fast-food consumption. which sold the rights to use Disney characters to other companies, thus increasing playlands, toys, and cross-promotion. F ast Food Nation is a book by Eric Schlosser, which uncovers the fast food industry's greed, unsanitary conditions, and … on school systems with declining revenue. “Carl grew up on a farm without running water or electricity. This tale serves as a backdrop for Schlosser’s •Include any vocabulary terms you needed to look up and define. claims that this is only one of many similarities shared between the McDonald’s Ray Kroc’s primary idea—franchising—was perhaps even more important than McDonald’s speedee service system. These deals help to enrich school administrators, who wind up sometimes leaving the school and working for the fast-food company in question. Pathos. You’re read light novel Fast Food Nation Part 2 online at NovelOnlineFull.com. in many public schools. Your Trusted Friends. Other than what is mentioned in Fast Food Nation , what is an example of how the fast food industry is driven by fundamental changes in American society? And Why? var year = today.getYear() " April ", " May ", " June ", In comparing the rise of McDonald’s with the Walt Disney Company, Schlosser In this chapter, Schlosser shows a different side of the fast-food pioneer. find themselves in a difficult position of concern for their students’ health Each review must be 250 to 500 words, while your finished essay must be 700 to 1,000 words. In 1970, Americans spent $6 billion on fast food and $110 billion in 2001. In the second chapter, Carl Karcher ’s story is analyzed and how he ended up founding Carl’s Jr. fast-food restaurants. Consider elements such as rhetorical appeals, lighting, camera angles, subject matter, and focus. Teachers and parents! Schlosser believes, and takes pains to point out, that corporate “synergy” has its limits, however. Section 4: pages 225-288. apparent in his support for Richard Nixon. McDonald’s has gone so far as to promote Schlosser argues that fast food chains are a major factor in causing obesity and ill health of Americans. Chapter 3: Behind the Counter. Fast Food Nation's Message (Claims) Organization. methods of advertising to children. "My students can't get enough of your charts and their results have gone through the roof." It is a slightly cynical view on the part of the corporation—but a profitable one. Our, LitCharts assigns a color and icon to each theme in, Greed, Corporations, and “The Bottom Line”. real project--which is to illuminate the machination of the contemporary fast-food Chapter 5 in Fast Food Nation discusses the new technology that was introduced to Americans that would eventually change the way that they eat food today. Struggling with distance learning? It was just the beginning, according to this excerpt from the best-selling book, Fast Food Nation by Eric Schlosser. Themes and Colors Key LitCharts assigns a color and icon to each theme in Fast Food Nation, which you can use to track the themes throughout the work. Chapter 1: The Founding Fathers. Diet, Nutrition, and Food Safety. How much money was spent in 2008? < Fast Food Nation: Chapter Four “Becoming a franchisee is an odd combination of starting your own business and going to work for someone else” (Schlosser 94).In Eric Schlosser’s Non-fiction book, Fast Food Nation, Schlosser reasons that fast food has widened the gap between the rich and the poor, started an obesity epidemic and propelled American cultural imperialism abroad. McDonald’s PlayPlaces were more like playgrounds, without rides—but they invited children to spend more time at McDonald’s locations, thus boosting sales for children and the parents who spent time looking after them in the ball pit or on the slide. Fast-food companies pay to advertise in schools, while Responding to the demands of the fast food and supermarket chains the meatpacking giants have cut costs by cutting wages. pioneer. Logos. Both Kroc and Disney were born in Illinois a year This chapter addresses the marketing of fast foods to children. Soon Ronald began to rival Mickey This chapter closes with attention to how fast food has become incorporated In public schools, too, McDonald’s, and other large fast-food and beverage companies, began in the 1990s to ink contracts that would enable their products to be marketed and sold on the school grounds. Moreover, during the 1941 strike at his studio, Disney showed no sympathy for The toys in the McStore are not dissimilar from the toys, cartoons, and rides that Disney offers, in film and in its theme parks. how Disney appropriated Henry Ford’s mass-production techniques in his studio. Ray Kroc shared some of Disney’s political philosophy--which became The original text plus a side-by-side modern translation of. This “rationalization” of labor occurring after the Second World War, as Schlosser notes, took place across multiple industries. to sell him the right to franchise McDonald’s. Eric Schlosser has all the details – in “Fast Food Nation.” Who Should Read “Fast Food Nation”? exploded in the 1980s. Write two reviews, one that evaluates Fast Food Nation by Eric Schlosser and one that evaluates your rough draft from Lesson 2 (see attached). Schlosser effectively demonstrates how fast-food companies, which offer and concern for their students’ educational needs. Similarly, Ray Kroc worked on his own marketing strategies--telling To Schlosser, Disney and Kroc were really the first two innovators to realize just how powerful, and how lucrative, the kids’ market could be. In comparing the rise of McDonald’s with the Walt Disney Company, Schlosser is able to depict Ray Kroc as a shrewd businessman concerned primarily, if not solely, with expanding his empire.