I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. In 2016, construction on the brand new Lux Row Distillery was begun. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Luxco was a relatively small NDP and rectifier. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Rebel Yell Single Barrel 2017 Release. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. And he said, "Well if you don't pick it up we're thinking of picking it up." People who don't think it tastes very good refer to it as Rebel Scum. Interesting was in Lux Row today and not one mention of it. Warm finish with vanilla and a hint of black stone fruit. First Name Last Name Email Zip Code This is just the case for bourbon. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Perhaps as a result, availability is limited, and prices may vary. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . These bottles may appeal to those looking for a private-label wheated bourbon experience. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". At last it grew too dark to fight. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . The important thing is that the whiskey inside the bottle has stayed the same. From the Lux Row website: "Aged in charred oak barrels . Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. For more information, please see our The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. It was on Dixie Highway so, naturally, we were the Rebels. History of Rebel Yell in America - Dram Devotees Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. The Confederate yell was intended to help control fear. It just felt like another local reference, but not a celebration of the Confederacy. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. 2 Sorry, I missed that. An American classic is reborn for anew era of rebellion! It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. 'Woh-who-ey! That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. It is only a name. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Some Texas units mingled Comanche war whoops into their version of the yell. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. After that I casually asked at a few others stores and apparently it's the same all over town. This isnt to say its bad. But for a while, it was common knowledge the main supplier was Heaven Hill. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. In fact, Im kind of disappointed. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Thanks for subscribing and watch for your first newsletter soon! This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. It was renamed in 2011 after being sold to the Luxco company. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. It was also a favorite of Rolling Stones guitarist Keith Richards. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Lets take a look at how much a bottle of Rebel Bourbon will cost you. The phrase you get what you pay for applies quite well to Rebel Bourbon. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. From there, most bourbons will contain malted barley, and rye. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. [1] The origin of the yell is uncertain. And Charley said, "Well it wouldn't be proper since I sold it." In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Be More Rebel. With these changes also brought about a hike in the price. The whiskey is made from a mash bill of corn, rye, and barley. We have to know and understand it in order for us to understand who we are today. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. The new Rebel Yell look (image via Luxco). For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. It wont be undone but it was a mistake to change the name of an icon! But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Absolutely ridiculous that you are changing the name of the Rebel Yell. It is what it is. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. That is really lame. Rebel Yell - the Next Chapter in A Storied History Woh-who-ey! Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago When compared to the lineup of other wheated bourbons, that price is hard to beat. Kings Dominion renaming iconic Rebel Yell roller coaster If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. In 2019 Rebel Yell began rebranding. Rebel Yell is way better name than Racer75. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. By Founder of CoasterCritic.com. But more importantly, we cannot white wash history (forgive that wording, please!). I dont claim to speak for or represent anyone. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Racer 75 is fine, as long as they actually RACE the trains! To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Without fail, it was Yellowstone or Rebel Yell. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Lets pour ourselves a glass and find out. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. That's how we are supposed to do this right? Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Rebel Yell: A History Of The Civil War's Most Famous Bourbon Consider this similar product. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. On this Wikipedia the language links are at the top of the page across from the article title. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. I find 'Yell' quite offensive. Fifty years later, that pissed off quite a few people. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. It paragons description, that yell! One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Good luck selling and Never Go Quietly! Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). 1965. NOTHING was wrong with its name! Shame on KD. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Rebel Yell whiskey is produced by Luxco. 17. With that effort, the price has went up a bit, too. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. There is no doubt that wheated bourbon is one of the most underappreciated flavors. Rebel Yell (bourbon) - Wikipedia When it was launched, it was only available south of the Mason-Dixon line. So OK, change the name. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Disgusted with the name change. Hit it on the desktop version of the site. Not sure why it shows the old one on mobile. Weller company merged with the Stitzel distilling company (est. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. I for one am glad they did. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. Give me a break! NDPs dont often disclose the source whiskey for their brands. Its cheap and low quality but wholly drinkable. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Finish: Sweet honey and light pepper and spice. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why I will say, though, that Im excited to get back to reviewing some higher quality options. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." . By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The Rebel Yell Bourbon Review: Who's it Distilled For? I think you hit the nail on the head on this. Saint_Thomas_More 2 yr. ago The W.L. Home Whiskey Review Rebel Yell Bourbon. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Rebel Yell Has a Cool New Look and Two New Bourbons Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. In the end, the ride experience is still the same. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Rebel Yell was a term used to describe the battle cry of the confederate army. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Rebel Yell was a term coined for the battle cry of the confederate army. Well see if this changes soon now that Lux row Distillers hits the four year mark. Even though you can definitely find some on Kings Dominions Facebook page. By 1984, Rebel Yell was distributed nationally. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Must go buy out the shelf of Yells now!!! I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. You know that, right? Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Quick everyone buy up the Rebel Yell bottlings before they are gone! In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. So the arguments that this is another move to erase history arent accurate in my opinion. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Maybe next time I'll have to make my sarcasm more evident!!! As this article mentioned the rebel yell is not an offensive name. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Stitzel Weller Distillery Timeline - Whiskey ID It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Rebel Yell: A Classic Bourbon from the Deep South For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. The last thing, and maybe most important, is a low price tag. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Each costs about $27 for a 750mL bottle. Good one. Okay, so this isnt a great sip, but not awful either. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. With the news of the name change of the Rebel Yell being the last straw. Its not difficult. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. The Lux Row Distillery filled its first barrel three years later, in January 2018. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Rebel bourbon is made in Kentucky, the heart of bourbon country. It is often enjoyed neat or on the rocks. The Rebel Yell brand is currently produced at the Luxco distillery. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. November 18, 2020 in General Bourbon Discussion. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. The name is also reminiscent of similar ride Racer at sister park Kings Island. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. We have to acknowledge and accept our past. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Rebel Yell went through a rebranding effort which brought about a couple changes. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. I dont remember ever seeing any historical theming or educational features. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Changing it just seems to serve no purpose and make the park seem more bland. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Press J to jump to the feed. As one of those small minority it has never really bothered me either. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Whiskey Review: Rebel Yell American Whiskey Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones.